Shop The Trend in Soho: Millennial Pink

Jayne Hennessy
Jun 7, 2017
2 min read

Prim and proper it is not, the new pink on the block is anything but frills and flounce.

Hotly coined millennial pink, the shade more widely associated with Barbie et al, is this seasons most lusted after colour. The pink broth has been brimming for a while now, with Pantone naming ‘Rose Quartz’ as one of its colours for 2016, for spring 2017 the shade has faded into the form of ‘Pale Dogwood’. Although, it has even been proposed that Wes Anderson’s popular kitsch themed 2014 film, The Grand Budapest Hotel kick started the rose-tinted frenzy with its famed pink painted hotel.

Even though the colour has always been around in the background, its presence was invariably materialised in the same strengths. Pastel for spring, baby-pinks for girls and the occasional hot pink on the high-street are stereotypes that have all but been well fatigued. Only now has the pink status become one of power and not powerpuff (girls).

Seen on the catwalk at Gucci and Celine, the pink of now is to be taken seriously. It is time to take note. Forget the tired drawl of childhood connotations and archaic archetypes, millennial pink means business but that does not mean that it is a statement devoid of fun.

Whilst typically lighter and duskier in appearance than your atypical fuchsia, the pink for millennials does not discriminate. No longer associated with feminine ideals, instead now, it seeps of fluidity. Match your millennial with a hotter shade of pink or, if you wish to be daring, colour block with red – fashions most perfect paring of late.

Take Brandi Melville's baby pink tube top and pair it with a red cross body bag and frayed white Levi shorts to perfect your summer millennial pink look. Or, for a more sophisticated ensemble, haul upmarket label The Kooples’ red, deconstructed safetypin jumper and match with wide legged rose jeans for a stylish edge.